Business Development and marketing

Client: IMD Group

Project: IMD Cloud - Closed Captioning services - marketing material and editorial

Date: 2018

IMD Group is a global technology business, working with ad & media agencies and post-production companies by transforming advertising workflow, automating processes and connecting everyone. Headquartered in London, which collects and distributes TV and online commercials, infomercials and electronic press kits to and from locations all over the world.

IMD Cloud is the world’s fastest, smartest, most cost-effective ad delivery service. One platform for all stakeholders, delivering commercials faster, easier and more cost-effectively than ever before. Quality checks in seconds and delivers to stations in minutes. 

Working with IMD Cloud's New Zealand Country Manager & Director of Broadcast Technology, Michael Orton over a number of years, with both business development and implementation of new marketing tools and campaigns. 

Closed Captioning for commercials:

Assisting IMD with business development, I helped them join forces and become tightly integrated with Able, NZ’s home of Closed Captioning (CC) and audio description. This was to offer simple one-click captioning. To help spread the word about this exciting new offer, we developed some CC documentation and notified the industry via a story in the publication M+AD. 

Adding CC means a TV ad can reach up to 700,000 additional New Zealanders, and as well as assisting the deaf and hard of hearing, CC is also seen in public or noisy environments such as airports, bars, waiting lounges and offices.

 

CC has just become dramatically simpler using IMD Cloud – as simple as ticking a box. By integrating with Able, IMD can caption commercials for broadcast on the primary television channels in New Zealand and Australia, plus infomercials and rapidly expanding online content. 

“We are delighted to be working with IMD to help make content more accessible”  

- Wendy Youens, Chief Executive of Able.

View the story in New Zealand’s M+AD publication here >

Marketing collateral designed by Matt Martin and Michael Orton. 

Visit Able - Making media accessible for all New Zealanders.

- (click on slides for a closer look)