Business Development & marketing

Client: IMD Group

Project: IMD Cloud - Closed Captioning services - marketing material and editorial

Date: 2018

IMD Group is a global technology business that works with ad & media agencies and post-production companies, transforming advertising workflows, automating processes and connecting everyone. Headquartered in London, it collects and distributes TV and online commercials, infomercials and electronic press kits to and from locations all over the world.

IMD Cloud is the world’s fastest, smartest, and most cost-effective ad delivery service. One platform for all stakeholders, delivering commercials faster, easier, and more cost-effectively than ever before. Quality checks in seconds and delivery to stations in minutes. 

Working with IMD Cloud's New Zealand Country Manager & Director of Broadcast Technology, Michael Orton, over a number of years on both business development and the implementation of new marketing tools and campaigns. 

Closed Captioning for commercials:

Assisting IMD with business development, I helped them join forces and integrate closely with Able, NZ’s home of Closed Captioning (CC) and audio description. This was to offer simple one-click captioning. To help spread the word about this exciting new offer, we developed CC documentation and notified the industry via a story in the publication M+AD. 

Adding CC means a TV ad can reach up to 700,000 additional New Zealanders, and CC also assists the deaf and hard of hearing. It is also seen in public or noisy environments such as airports, bars, waiting lounges and offices.

 

CC has become dramatically simpler with IMD Cloud – as simple as ticking a box. By integrating with Able, IMD can caption commercials for broadcast on the primary television channels in New Zealand and Australia, as well as infomercials and rapidly expanding online content. 

“We are delighted to be working with IMD to help make content more accessible”  

- Wendy Youens, Chief Executive of Able.

View the story in New Zealand’s M+AD publication here >

Marketing collateral design: Matt Martin and Michael Orton. 

Visit Able - Making media accessible for all New Zealanders.

- (click on slides for a closer look)