Business development - esports

Client: LetsPlay.Live esports & Manhattan Digital (US-based)

Project: The Fordzilla Cup - Worldwide esports event

Date: 2021

Based in New Zealand, LetsPlay.Live is an esports media company operating globally. I worked closely with the LPL team, assisting with business development across advertising and media agencies, marketing teams, and business owners.

Team Fordzilla is Ford’s first-ever esports team, building on its real-world racing heritage by competing at the highest level on the virtual racing stage. Launched at Gamescom 2019, Team Fordzilla comprises five market teams: Germany, Spain, Italy, France and the UK. Top players were recruited from across Europe at key gaming events, with the Team Captains leading the process. 

LPL helped Fordzilla produce a motor-sim tournament showcasing the best 40 drivers from the popular motor-sim esports title Forza Motorsport 7. With a total of 5 live broadcasts spanning 10 hours, audience members will see the Top 40 racers drive iconic global tracks in epic Ford cars until only the Top 10 drivers remain for the Grand Final.

Through my business development services for LPL and my business relationship with US-based Manhattan Digital, I helped bring this very successful activation/broadcast to fruition.

Produced by: Manhattan Digital - virtual events company - US-based.

Business development: Matt Martin

Client: LetsPlay.Live / Manhattan Digital

Esports production: LetsPlay.Live

Watch the LPL showreel

- (click on slides for a closer look)