Business development - esports

Client: LetsPlay.Live / Fonterra Brands - Mammoth

Project: Project CARS ANZ esports Championship sponsorship

Date: 2019

Based in New Zealand, LetsPlay.Live is an esports media company with a global presence. I worked closely with the LPL team, supporting business development across advertising and media agencies, marketing teams, and business owners.

Fonterra is one of the largest dairy exporters in the world and a cornerstone of New Zealand’s economy. As a farmer-owned co-operative, it collects and processes around 80% of the country’s milk supply and exports products to more than 130 countries. The company generates tens of billions of dollars in annual revenue, making it New Zealand’s biggest company by turnover and a major global player in dairy nutrition.

Through my business development services for LPL and my business relationship with Fonterra, I helped bring this very successful activation/broadcast to fruition. We worked with one of Fonterra Brands' iconic brands, Mammoth, as a major sponsor. This marked Fonterra's first investment in esports. The tournament was well received across the market and on SKY Sport, with the grand final attracting the attention of our major media outlets.

Business Development: Matt Martin

Esports production: LetsPlay.Live

Watch the LPL showreel

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