Business development - marketing

Client: D&AD

Project: Title sequence creative and design for D&AD’s Annual Awards

Date: 2003

D&AD represents the global creative, design and advertising communities. Since 1962, D&AD has set industry standards and educated and inspired the next generation. It is one of the world’s most prestigious design and advertising awards. London’s One Post was a key sponsor. 

The production and marketing teams at One Post had an exciting time helping D&AD with idea generation, design and execution. The 2003 awards featured a retro 80s gaming theme. We incorporated the Yellow Pencils as Pac-Man ‘ghosts’ and transformed the normally square maze into the D&AD letters. It was my suggestion, and the team liked it, so we ran with it. 

Sponsorship | Creative Development: One Post - London

Business development / Marketing Executive: Matt Martin

- (click on slides for a closer look)