FMCG consumer promotions

Clients: Clorox, Dylon, API Consumer Brands

Project: FMCG consumer promotions

Date: Over 2011 and 2013

Throughout my career, I have worked with various companies and brands in the FMCG industry, including the launch of new consumer products. Here are some examples:

Clorox - New product launch for Chux:

Launch of a new sustainable range of cleaning products for the Chux brand.

Clorox  - New product launch for Mono Foil: 

Launch of a new non-stick cooking foil product under the Mono Foil brand. As a result of a very successful campaign, Clorox ran out of stock within two weeks of the promotion's start. 

Dylon - New product launch for Dylon: 

Colour Catcher is an innovative product that helps take the worry out of colour running during wash cycles, saving time and water by allowing light and dark clothing to be washed together. 

API Consumer Brands - Consumer promotion for Health Basics:

Design and development of an extensive campaign for the API's core brand, Health Basics. At the time, this was the first consumer promotion for the brand in ten years. The campaign led to a significant increase in sales, and we also built a new customer database from the 10,000 entries from the competition.

For all consumer promotions:

Strategy, design direction, production management and media management: Matt Martin

- (click on slides for a closer look)