FMCG consumer promotions

Clients: Clorox, Dylon, API Consumer Brands

Project: FMCG consumer promotions

Date: Over 2011 and 2013

Throughout my career I have worked with various companies and brands within the FMCG industy. This included the launch of new consumer products. Here are some examples:

API Consumer Brands - Consumer promotion for Health Basics. 

Design and development of an extensive campaign for API's core brand, Health Basics. At that point in time, this was the first consumer promotion for the brand in ten years. From the campaign there was a big increase in sales and we also built a new customer database from the 10,000 entries to the competition.

Clorox - New product launch for Chux.

Launch of a new sustainable range of cleaning products for the Chux brand.

Clorox  - New product launch for Mono Foil. 

Launch of  a new non-stick cooking foil product under the Mono Foil brand. As a result of a very successful campaign, Clorox ran out of stock within two weeks of the promotion starting. 

Dylon - New product launch for Dylon. 

Colour Catcher is an innovative product to help take the worry out of colour running in wash cycles. Saving time and water by being able to wash light and dark clothing together. 

For all consumer promotions:

Strategy, design direction, production management and media management: Matt Martin

- (click on slides for a closer look)