FMCG consumer promotion

Client: API Consumer Brands

Project: Consumer promotion

Date: 2010

API Consumer Brands is a leading innovator in healthcare, pharmaceutical and skincare products. With a strong heritage, it has grown into a world-class company, exporting many of its brands around the globe while continuing to manufacture in New Zealand.

I produced a consumer promotion across TV, print, in-store POS, merchandising shirts, Facebook, trade presenter and web to get samples into customers' hands. The promotion also aimed to drive sales, increase brand awareness and grow a customer database.

Strategy, design direction, production management, and media management: Matt Martin

- (click on slides for a closer look)