FMCG consumer promotion

Client: API Consumer Brands

Project: Consumer promotion

Date: 2010

API Consumer Brands are a leading innovator of healthcare, pharmaceutical and skincare products. With a strong heritage, they have developed into a world-class company, exporting many of its brands around the globe while continuing to manufacture here in New Zealand.

I produced a consumer promotion across TV, print, instore POS, merchdising shirts, Facebook, trade presenter and web to get samples in the hands of customers. To also drive sales, increase brand awareness and grow a customer database.

Strategy, design direction, production managment and media management: Matt Martin

- (click on slides for a closer look)