Advertising

Client: Energy for Industry - EFI

Project: Element Magazine's The Blue Economy and Annual Energy Innovation issues

Date: 2013 and 2014

Publication: Element magazine

Issue: The Blue Economy

Full-page feature editorial and advertising

With 142,000 readers, Element was the largest sustainability and second-largest business magazine in New Zealand. Element content focused on the triple bottom line and what this means for New Zealand - finding an economic, social and environmental balance for the future prosperity of all New Zealanders. Element won Best New Product at the International News Media Marketing Awards (INMA 2012).

Each issue was inserted into the NZ Herald on the last Monday of each month and all stories are also loaded to the element section of nzherald.co.nz

In 2014, I worked together with EFI and Element on a feature in the July issue - ‘The Future of the Blue Economy’, in association with the Sustainable Business Council (SBC). This issue was also distributed to all New Zealand’s Members of Parliament and the members of the Sustainable Business Council.

View/download: 

The EFI feature here

View on NZ Herald:

Introducing The Blue Economy - View story

The Manufacturing and Energy Opportunity insights from EFI - View story

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Publication: Element magazine

Issue: Annual Energy Innovation Issue

Full-page feature advertising

In May 2013, Element embarked on one of its most challenging editorial features. To be written by ten of some of New Zealand's most distinguished experts and organisations in energy innovation.

View/download: 

The EFI full-page feature here (pdf)

Design direction, content creation, media placement for both issues: Matt Martin

- (click on slides for a closer look)