Brand development and packaging

Client: Kohu Road

Project: Brand development and packaging

Date: 2016

Kohu Road is a small independent ice cream manufacturer in Auckland, New Zealand. It was established by New Zealander Greg Hall in 2007 after a fifteen-year journey across the United Kingdom, Continental Europe, Asia and Japan with three years of recipe development here in New Zealand. Kohu Road Ice Cream is most often declared simply “The best ice cream I have ever had.”

 I worked closely with Kohu Road to develop packaging for a new brand for the company. Corner Diary is an artesian, gourmet, premium ice cream in 500ml tubs. A range of six flavours without artificial colours, preservatives or emulsifiers. Extremely fun and tasty project to work on.

Strategy, design direction: Matt Martin

- (click on slides for a closer look)