Brand development & packaging

Client: Hansells

Project: Design and direct marketing

Date: 2008

Hansells NZ Ltd began operating in the food business in 1934 as a manufacturer of emulsion culinary essences, when a chemist named Hansen linked up with the founder, "L.B." Maunsell, M.c. The combination of the two entrepreneurs' names determined the name "Hansells". 

In October 2006, Hansells was acquired by Old Fashioned Foods. Old Fashioned Foods has iconic status in New Zealand, typifying its 'rags-to-riches' story. It began by supplying the domestic market with individually packaged steamed puddings and desserts, based on a family fruit pudding recipe belonging to the founder's sister, 'Aunt Betty'.

Over a period of 18 months, I worked closely with Hansells to help develop and refine a number of brands, including design and packaging.

Business Development: Matt Martin

Design: Barry Bloomfield

- (click on slides for a closer look)