Brand development and packaging

Client: Hansells

Project: Design and direct marketing

Date: 2008

Hansells NZ Ltd began operating in the food business as a manufacturer of emulsion culinary essences in 1934, when a chemist named Hansen linked up with the founder, "L.B." Maunsell, M.c. It was the combination of the two names of these entrepreneurs that determined the name "Hansells". 

In October 2006 Hansells was aquired by Old Fashion Foods. Old Fashioned Foods has iconic status in New Zealand, typifying its 'rags to riches' story. It began by supplying the domestic market with individually-packaged steamed puddings and desserts, based on a family fruit pudding recipe belonging to the founder's sister, 'Aunt Betty'.

Over a period of 18 months I work closely with Hansells to help develop and refine a number of brands, including design and packaging.

Business Development: Matt Martin

Design: Barry Bloomfield

- (click on slides for a closer look)