Brand identity - 20th anniversary

Client: The Live Group 

Project: 20th Anniversary Brand Identity

Date: 2026

The Live Group is an Australian specialist in accounting, bookkeeping and business advisory services for the real estate industry. Working with agencies across Australia, the company combines deep industry expertise with technology-driven financial solutions that help real estate businesses improve performance, streamline operations and support long-term growth.

The Challenge

Having worked with The Live Group on branding and design projects for many years, working with designer Kelvin Cunningham, we were commissioned to create the company's 20th anniversary identity. The objective was to develop a premium mark that acknowledged the milestone while positioning the business for the future. Rather than feeling celebratory, the identity needed to communicate confidence, longevity and professionalism.

The Approach

We approached the project as a brand identity extension rather than a traditional anniversary logo. Multiple creative directions were explored, each designed to integrate seamlessly with The Live Group's existing visual language while creating a distinctive and versatile "20 Years" identity for use across digital, print, events and motion graphics.

The Outcome

The final identity is clean, timeless and adaptable, reinforcing The Live Group's established brand while celebrating two decades of success. Designed as a flexible system, it extends consistently across presentations, social media, signage and animation, ensuring the anniversary identity became a natural extension of the brand.

Services -  Matt Martin and Kelvin Cunningham.

• Brand Identity.

• Logo Design.

• Art Direction.

• Motion Identity Concept.

• Music track - Tim Skedden

- (click on slides for a closer look)