Business development & marketing

Client: IMD Group

Project: IMD Cloud - 'Initial Start Guide' - new client on-boarding

Date: 2018

IMD Group is a global technology business that works with ad & media agencies and post-production companies, transforming advertising workflows, automating processes and connecting everyone. Headquartered in London, it collects and distributes TV and online commercials, infomercials and electronic press kits to and from locations all over the world.

IMD Cloud is the world’s fastest, smartest, and most cost-effective ad delivery service. One platform for all stakeholders, delivering commercials faster, easier, and more cost-effectively than ever before. Quality checks in seconds and delivery to stations in minutes.

Working with IMD Cloud's New Zealand Country Manager & Director of Broadcast Technology, Michael Orton, over a number of years, covering both business development and the implementation of new marketing tools and campaigns.

New client ‘Initial Start Guide’ development:

We also developed an Initial Startup Guide to ensure new clients have all the information they need when starting with IMD. It is easy to digest and designed with production staff and editors in mind. This includes links to IMD, a features/benefits overview, industry specs, a tutorial, and a guide to best practices for deliveries to broadcasters. We cover every aspect to make the transition to the IMD Cloud delivery system as smooth and painless as possible.

Based on my experience in the broadcast delivery sector, editors, producers, production and media managers were keen to have an online tutorial (‘How to Place an Order’) they could refer to if needed. So we developed one. Having this tutorial at the ready has proven to be an important part of helping new clients become more self-sufficient and confident with the online platform.

Marketing collateral design: Matt Martin and Michael Orton.

- (click on slides for a closer look)