Consumer promotion

Client: Clorox 

Project: Consumer promotion

Date: 2011

Clorox makes and market leading consumer products to households around the globe and are in more than two dozen countries worldwide.

Clorox NZ launched a new cloth and scourer sponge range made using renewable resources, natural fibres and recycled materials, which delivers on the expected product quality and performance of the CHUX brand.

I produced a six-week consumer promotion for this new range. The campaign included in-store POS, magazine, microsite, video/TVC, Google Adwords, Facebook advertising and sampling to introduce and educate consumers about these exciting new products.

Strategy, design direction, production and media management: Matt Martin

- (click on slides for a closer look)