Consumer promotion

Client: Dylon

Project: Consumer promotion

Date: 2011

Dylon has been manufacturing and selling fabric dyes and household products for nearly 60 years distributing throughout the UK, Australia, New Zealand and in over 70 countries worldwide.

I assembled an advertising campaign to promote the launch of Colour Catcher into the NZ market. This extensive consumer promotion incorporated a microsite, Facebook page launch, Facebook ads, press kit, POS, media and more. Reaching both consumers and announcing it to the media, the campaign built a database for ongoing advertising engagement.

Colour Catcher helps you wash with confidence while saving time, money and effort.

Strategy, design direction, production and media management: Matt Martin

- (click on slides for a closer look)