Consumer promotion

Client: Dylon

Project: Consumer promotion

Date: 2011

Dylon has been manufacturing fabric dyes and household products for nearly 60 years, with distribution across the UK, Australia, New Zealand, and more than 70 countries worldwide.

Colour Catcher enables consumers to wash mixed colours with confidence, saving time, money, and effort. I led the development and execution of an integrated campaign to support the launch of Colour Catcher into the New Zealand market.

The campaign combined digital, social, retail, and PR channels, including a dedicated microsite, Facebook page launch and advertising, press kit, point-of-sale, and broader media activity. It was designed to build awareness with consumers while also engaging media, ultimately establishing a database for ongoing marketing activity.

Strategy, creative direction, production, and media management: Matt Martin

- (click on slides for a closer look)