Consumer promotion

Client: API Consumer Brands

Project: Consumer promotion

Date: 2010

API Consumer Brands are a leading innovator of healthcare, pharmaceutical and skincare products. With a strong heritage, they have developed into a world-class company, exporting many of its brands around the globe while continuing to manufacture here in New Zealand.

I produced a consumer promotion across TV, print, in-store POS, merchandising, shirts, Facebook, trade presenter and the web to get samples into the hands of customers. To also drive sales, increase brand awareness and grow a customer database.

Strategy, design direction, production and media management: Matt Martin

- (click on slides for a closer look)