Consumer promotion

Client: Clorox 

Project: FMCG Consumer Promotion

Date: 2012

Clorox makes and markets leading consumer products to households around the globe and is present in more than two dozen countries worldwide.

After the successful launch of a new range under the Chux brand, I was asked to help with the launch of another of Clorox’s key products, Mono. Kiwi’s have been cooking with Mono Foil since the 60s, and this was a very important launch of an innovative product that will change the way we cook. As a key indicator of campaign success, stock of the product ran out after two weeks.

Strategy, design direction, production and media management: Matt Martin

- (click on slides for a closer look)