Design and advertising

Client: PGL - Pioneer Generation Ltd

Project: Design and advertising

Date: 2015

Pioneer Generation Ltd is a community-owned business delivering the supply of electricity, local energy solutions, process heating and energy efficiency services to customers right around New Zealand. 

Producing electricity for over 80 years, they operate and maintain thirteen hydro, wind and power stations in New Zealand and are New Zealand’s leading provider of sustainable energy solutions for business.

Working closely with PGL and the magazine editors, I developed an advertising campaign across five industry magazines that included; Irrigation NZ, Local Government, Energy NZ, Element (NZ Herald), and FMCG Business. Each advert showcases PGL’s technology and partnering energy solutions for that particular industry.

• View FMCG magazine editorial here

• View Element magazine editorial here

• View NZ Herald online editorial here

Design: Matt Martin and Kelvin Cunningham

Content development and media placement: Matt Martin

- (click on slides for a closer look)