Design & advertising

Client: ABE's Food Company

Project: Design and advertising 

Date: 2009

It all started when Megan and Brent discovered the humble bagel. They jetted to the US on a stop-at-nothing mission to learn everything they could about bagels. They learnt from some of the world’s best, who taught them the ultimate way to mix and proof the dough and bake it to crispy, chewy, dense perfection.

After copping all this know-how, they brought it home, opened NZ’s first bagel café in downtown Auckland, and ABE’S was born. Their bagels and Bagel Crisps are available in all major supermarkets in Australia and NZ.

Working with Megan, Matt helped develop an ad campaign across print and online. One ad was included in Air New Zealand Fashion Week's 'The Little Black Book'. 

Business Development: Matt Martin

Creative and Design - Raydar

- (click on slides for a closer look)