Matt Martin Ventures
Design and direct marketing
Client: Energy for Industry - EFI
Project: Design and direct marketing
Date: 2012
Energy for Industry Limited (EFI) is New Zealand’s leading provider of energy solutions for industry and is a 100% owned subsidiary of Pioneer Generation.
I developed a Christmas message (PDF) for EFI's client base that included links to the first two issues of Just Good Business magazine. This also included the 2012 Sustainability Leadership Report by Brand Logic. Measuring Perceptions vs Reality for 100 Prominent Global Brands. View report here.
Just Good Business magazine - New Zealand - (Sustainable business magazine)
Issue 1: Dollars & Sense - Published on Aug 30, 2012
Growing green capital / Sustainability Starter Kits eco-label or eco-Babel? / How Energy Efficiency Fuels Business Growth
Issue 2: Seeking Green Stars - Published on Nov 5, 2012
Creating Culture Shirt / Adding Geothermal Heat
This PDF was uploaded to a wooden USB drive with laser engraving of EFI’s newly developed/integrated logo. We also used the same information in an e-newsletter.
The marketing campaign grabbed the attention of the judges at the 2014 Australian Promotional Products Association (APPA) Awards in Sydney, taking Silver in the category for: environmentally friendly / sustainable / green / recycling programmes. The judges said it was an intelligent way to disseminate a Christmas message in an eco-friendly way,
“An intuitive tie-in with a company promoting good energy efficiency.”
Design direction and production management: Matt Martin
- (click on slides for a closer look)
