Design and direct marketing

Client: Pioneer Generation Ltd

Project: Design and direct marketing

Date: 2014

Pioneer Generation Ltd has been producing electricity for over 80 years. They operate and maintain thirteen hydro, wind and power stations in New Zealand and recently acquired EFI (Energy For Industry), who are NZ’s leading provider of sustainable energy solutions for business. 

I developed a Christmas message for PGL’s client base, adding a little more energy than your normal Direct Marketing campaign. Set against a snapshot of the company’s sustainable energy generation, together with the new energy future and the information rich, real-time consumer.

A Powerbank is incorporated, which is a portable device that is used as a backup power source to charge mobile phones, tablets, camera’s, GPS, bluetooth speakers and headphones, etc. Something that could come in handy over the Christmas break and because the Lithium-Ion battery can be recharged 500 times, it will be invaluable for years to come.

Design: Matt Martin and Kelvin Cunningham

Production management: Matt Martin 

- (click on slides for a closer look)