Design

Client: Live Real Estate Accounts - Australia

Project: Design - REAPdashboard client on-boarding process for new customers

Date: 2021

Live Real Estate Accounts provide specialised outsourced bookkeeping services to the real estate industry in Australia. They help businesses achieve their financial goals, through their real estate accounts expertise and preparing financial accounts.

REAPdashboard measures not only results against the previous months, but also against industry standards. Built on Google cloud platform with the highest level of security.  A live, 24/7 multiplatform, designed to show business owners not only financial results in a standardised form, but also to track non-financial drivers impacting profitability and performance.

This marketing campaign for the on-boarding process, had five simple messages/images to embed within corresponding emails. The countdown and imagery ties the process all together while metaphorically relating to the launching of and access given to the purpose built dashboards.

We were so keen on these selected photos, that we made contact with NASA directly to get permission to use them. After reaching out to a very helpful Bert Ulrich (Liason Multimedia at NASA Film and TV Collaborations) in Texas, he contacted the family of the key image we wanted to use. This was a particular photo is of Christopher Kraft, Flight Director during Project Mercury (from 1958 through until 1963). Taken inside Mercury Mission Control and is an iconic photo from the 50’s and 60’s space race. 

We also incorporated the REAPdashboard into one of images of Flight Control. A fun and exciting project to work on when you’re getting assitiance from NASA to help launch a new industry-leading tool for the real estate sector in Australia. 

Design: Matt Martin and Kelvin Cunningham

- (click on slides for a closer look)