Design

Client: Live Real Estate Accounts - Australia

Project: Design - REAPdashboard client onboarding process for new customers

Date: 2021

Live Real Estate Accounts provides specialised outsourced bookkeeping services to the real estate industry in Australia. They help businesses achieve their financial goals through their expertise in real estate accounting and financial reporting.

REAPdashboard measures results not only against previous months but also against industry standards. Built on the Google Cloud Platform with the highest level of security. A live, 24/7 multiplatform designed to show business owners financial results in a standardised form and to track non-financial drivers impacting profitability and performance.

This marketing campaign for the onboarding process had five simple messages/images to embed in the corresponding emails. The countdown and imagery tie the process together while metaphorically relating to the launch and access to the purpose-built dashboards.

We were so keen on these selected photos that we contacted NASA directly to obtain permission to use them. After reaching out to Bert Ulrich (Liason Multimedia at NASA Film and TV Collaborations) in Texas, we were put in touch with the family of the key image we wanted to use. The particular photo is of Christopher Kraft, Flight Director during Project Mercury (from 1958 through 1963). It was taken inside Mercury Mission Control and is an iconic photo from the 50s and 60s space race. 

We also incorporated the REAPdashboard into one of the Flight Control images. A fun and exciting project to work on when you’re getting assistance from NASA to help launch a new industry-leading tool for the real estate sector in Australia. 

Design: Matt Martin and Kelvin Cunningham

- (click on slides for a closer look)