Matt Martin Ventures
Film sponsorship product placement
Client: Harrington's Breweries
Project: Film sponsorship/product placement
Date: 2010
Harrington's Breweries was founded in 1991 by John Harrington. John and his brewing team began experimenting with traditional styles of beer that were less available in New Zealand. Twenty-Six years later, a site shift to Christchurch, and this has grown to a range of over fifteen beers, including a range of Ciders that are being enjoyed up and down the country.
Harrington's Breweries became the official beer and brewery of the feature film Netherwood. Filming for the locally made feature was based in North Canterbury in 2010 and features some of New Zealand’s top acting,directing and production talent.
Working together with John Harrington and hospitality entrepreneur, Luke Dallow, it was a no-brainer bringing Harrington’s Breweries owners with the film’s senior production team together. It was a perfect fit for the Harrington’s brand, both in NZ and internationally. Great brand exposure and fun experience for John Harrington and his team.
- (click on slides for a closer look)
