Brand strategy, website design and build

Client: NewPower Energy

Project: Brand strategy, website design and build

Date: October 2025

Leaders in Renewable Generation, Energy Market Trading, Operation & Maintenance. Innovative, solar energy generation and storage facilities delivering best-fit solutions to help secure New Zealand’s energy future.

NewPower Energy Limited (NEL) owns, operates, and maintains solar and battery storage (BESS) assets across Aotearoa New Zealand, while also trading energy in the NZ electricity market. They are a trusted provider of expert operation & maintenance services for third-party solar farms across the North Island. Their success is rooted in a ‘partnership first’ approach, fostering strong relationships with clients, communities, and mana whenua. Pioneers in renewable energy, they own, operate and maintain NZ’s first utility-scale BESS and continue to innovate for a sustainable future. Together, they’re powering smarter, cleaner energy solutions.

• Smart decarbonisation solutions

• Finding smarter ways of working

• Putting people first

• Next-gen technology, lasting results

The company's new 'brand values', created through several marketing workshops with the NewPower Energy team, have been incorporated into the new website.

Brand strategy: Matt Martin

Design: Matt Martin 

Website design: Matt Martin. Build: Phil Cox

Production management: Matt Martin

From Ricky Smith, General Manager of NewPower Energy...

“It’s been a pleasure working with Matt, he has a knack of developing ideas and turning them into professional creative solutions. I couldn’t be happier with our new website.”

Visit website: newpowerenergy.co.nz

- (click on slides for a closer look)